24/7 Fitness (round-the-clock gym chain)

24/7 Fitness is one of Hong Kong's leading round-the-clock gym chains, with branches across Hong Kong and overseas. New Forward Technology designed and delivered the full ELV access-control and CCTV stack across approximately 250 branches: facial-recognition access terminals replace manned front desks, while full IP CCTV coverage lets members enter at any hour and lets each branch operate unmanned 24/7.

The core of the project is automated "access × membership" integration: New Forward used an SDK to connect the access controllers to the brand's existing CRM/membership system. Once a member pays online, entry rights are activated instantly; expiry or suspension syncs automatically to the turnstiles at every branch, with no manual per-site setup. A central recorder-management platform monitors all branches, with real-time alerts and audit trails.

As one of the few ELV contractors in Hong Kong able to handle large-scale chain access deployment, membership-system SDK integration, and on-site hardware (such as INBODY) together, New Forward offers end-to-end service — planning, supply, installation and system integration — for chain gyms, 24-hour fitness centres and unmanned clubs.